Rushing the season
I noticed on TV last week advertisers were running holiday commercials. I got a little anxious thinking about the coming weeks and everything that needs to get accomplished by the middle of December. I also remember passing by a rather huge holiday section in a national chain I was in recently, while looking for something like paper towels. I think that was in the middle of October! We tend to let retailers rush us into the next holiday before we have settled into the current one. I know we battle that idea at Toula’s every year.
I worry about missing sales if we don’t decorate our store early, but then I feel like we lose the specialness of the season if we stretch it out too long. There is always something odd to me about glossing over Thanksgiving to race for the holidays in December. This year I think we are striking a happy balance.
We have been selling assorted holiday candles for a few weeks now. We put out our very best sellers for those customers who like to start early with their gift buying, but we are saving some surprises closer to December. We also plan to decorate the store this year close to the end of the month with our fantastic assortment of ornaments and decorations we have collected this year from around the world. I am VERY excited about our selection this year!
So if you pop in the store today, you may find some great smelling seasonal inspired candles that will transport you to holidays past, but you will have to wait and come back soon to see Toula’s transformed into a holiday gift store. Be patient, don’t rush the season!
Eric